Session on eCommerce by Ms. Deepa Thomas(Head- Corporate Communications, eBay)

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The Industry Interaction Cell, IIM Kozhikode organized a session with Ms. Deepa Thomas, Head- Corporate Communications, eBay India on 6th September, 2013. Ms.Deepa led the launch of the eBay for Charity platform in 2005 and has since scaled the program to benefit over 60 nonprofits. She has almost 17 years of experience in Corporate Communication. Right after completing her mass communication from Sophia College, Mumbai, she worked at Clea Public Relations for 6 years, and then joined Good Relations. She was the first Corporate Communications Manager at Kaya Skin Clinic, post which she worked at Marico Industries and then joined eBay India, where she has been for the last 8 years.
The entire session was divided into two parts followed by the Q&A session. In the first part of the session, Ms. Deepa gave an introduction to the ecommerce industry. She explained how commerce is going digital all across the world due to internet growth and is expected to be an industry of $1.3 Trillion by 2013.She talked about the various features and benefits of online shopping like loyalty, self scanning and self checkout, in store price comparisons, promotions and coupons and mobile ecommerce. Various successful business models of ecommerce like B2C Etail, Bricks and Clicks, Market Place, Digital Delivery and Comparison shopping were also discussed in the session.
In the second part of the session, she talked about the ecommerce Industry in India and eBay. She pointed out that ecommerce is very relevant in the Indian context because of the plethora of opportunities in this industry. She said that the online shopping in India is currently an industry of 1.2 billion dollars and is expected to be 1.8 billion dollars in 2013.The “engines of growth delivering Indian ecommerce” like internet/broadband penetration , logistics and increased disposable income were also explained in detail. About eBay, she mentioned that it is the world’s largest ecommerce player and has made its presence felt significantly in India which also includes 1015 rural hubs. She also talked about the “IndiaCharity@eBay.com” initiative of eBay. With this initiative, NGO’s are brought on board where they can sell their products and collect donations. She also gave an insight into ecommerce industry as a career option.
In the end, IIC expressed gratitude to Ms.Deepa by presenting her a memento and thanked her for taking out time from her busy schedule and conducting this guest lecture. The session concluded with the distribution of eBay coupons to the attendees.

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