The student fraternity of IIM Kozhikode got the unique opportunity to interact with Mr. Ravi Subramanian, India’s numero uno thriller writer. Mr. Subramanian, an alumnus of IIM-B, is currently head of a leading financial institution and has over 6 best-selling books. He was in the IIM-K campus to deliver a talk to the students during ‘Horizons 2013’ conducted by the Industry Interaction Cell.
Mr. Subramanian spoke to the students about their interests in the literary field and how writing could be a medium of sharing experiences. Through anecdotes of his journey from a banker to an author, he illustrated how he overcame his inhibitions and followed his dream of becoming a writer. He went on to highlight the nuances of the Indian publishing industry and stressed that marketing and promoting your book is as important as the actual act of writing.
Mr. Subramanian shared some innovative ideas he had used in the past such as comic strips of books during promotions. The students also got first hand exposure to details of the financials of the publishing industry and what it takes to develop a career in the field of writing books. The session was a truly interesting and a one-of-a-kind experience that was thoroughly enjoyed by the student fraternity.