Kaleidoscope, The Photography Exhibition of IIMK, showcasing the photography talent of the students of IIMK  was conducted by Tripod, the Photography Club of IIMK during Backwaters.

The work impressed one and all. Some were simply amazed at the quality of the work. As the Tripod members put it,  IIMK being the most picturesque campus would definitely inspire one to indulge in photography.

Take a look …

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Horizons 2010- Day 3

The theme for Day 3 was Reaffirm: The Way Forward. The proceedings were kicked off with Prof KK Ladha sharing his thoughts about how the costs of social and political activism are coming down and the democratic institutions are gaining in power. We see roles changing in modern India where governments are turning to doors of businessmen to generate employment and for technology. A strong positive signal for those seeking to start their own ventures in India. He ended his talk by posing a question for the members of the audience: Are we as a nation likely to find ways to get past our narrow self interests and egos to get things done for a common goal?

The talk started with the members of audience removing their ties. Mr Harish Bijoor, CEO of Harish Bijoor Consults laced his session with humor and anecdotes coupled with real life examples of how marketers are really taking consumers for granted in the present scenario. In the present scenario where the consumer is more discerning than ever before and is sitting on the fence with her money, it is imperative for marketers to know her personally. Organisations are too concerned with their operating procedures that they tend to lose focus on the purpose of designing those procedures: the consumer. Mr Bijoor said that aggregate marketing and categorizing consumers is passé. Marketing is slated to move to a one-to-one paradigm.

He brought to light emerging concepts like TrySumer and ProSumer which aid in demand generation and how organizations need to constantly stay on their toes. The consumer of today is disillusioned of constant bombardment of information and has extreme distrust in conventional advertisement. The key is to keep things simple and help consumer make a decision that suits her best.

The talk concluded with Mr Bijoor introducing the young Indians: I-Gen (below 16 years of age ‘The Impatient Generation’) He mentioned that they are not the future, and in fact the present and the organizations that look to succeed should take this demographic segment seriously

Mr Rajiv Ahuja of Khimji Ramdas, Muscat stressed on going beyond conventional advertisement and the need to engage customers actively in community events that makes them see their own personalities to the brand. How the Brands and Consumers can give each other ‘Free Hugs’ that helps them grow in the long run. Interspersed with the talk were videos taking examples from across the world.

Smiling Future…Backwaters v2.10 day 3

The special attraction of Day 3 was Smiling Future Series of Youth United; Smiling Future – In keeping with its aim to become a socially responsible institute, a beautiful initiative was taken by Backwaters v2.10 along with Youth United to create opportunities for the under-privileged and special children.

Smiling Future...Backwaters v2.10 day 3

Smiling Future was a special and unique event designed for under-privileged and special children, giving them a chance to perform and showcase their talent on stage. Mesmerising performances ranging from singing, dancing and speeches was done by these children and was appreciated by everyone present in the audience. It was attended by a large audience in the IIMK Amphitheater including the faculty and staff which helped these kids get the enhanced feeling of self-importance and self-confidence. Various NGOs who took part in this event are Association for the Welfare of the Handicapped, Prasanthi School and Kerala federation of blind.

Smiling Future...Backwaters v2.10 day 3  Smiling Future...Backwaters v2.10 day 3

Horizons 2010- Day 2, Session 2

Session Two of day Two of Horizons consisted of a talk and a Panel Discussion on Corporate Governance.

Mr. Pritam Roy, Founder and CEO of Gomolo.in (the largest database of Hindi and Bengali films in India) and an IIM Kozhikode alumnus delivered a talk on ‘opportunities, resources and challenges’ of India in ‘redeem’ing itself. He also shared his experiences in his career during the last decade: the decade of ‘noughties’. Mr. Roy joined Ranbaxy after his post-graduation and he was responsible for Asia-Pacific and Latin American markets. He dwelled on certain phases that India has gone through in its ‘Redeem’ process. In the first phase, he talked about the Pharmaceutical and IT/ITES industries which were export-oriented and which started off the process of India a leading player in the world economy. According to Mr. Roy, the second phase consisted mainly in acquiring assets in the commodities, manufacturing and FMCG industries. Phase three saw India involving in niche industries – in marquee brands and telecom industry. The fourth phase saw more emphasis on natural resources and land as a main driving force of the economic development. He further commented on Barrack Obama’s comment recently that “…India has risen.”India has really come a far way from the ‘India Shining’ ads of last decade. On the ‘opportunities’ front, Mr. Roy dwelled upon the characteristics of employment in India, unprecedented growth, broadened penetration and inclusive growth. The main focus in ‘resources’ aspect of India are an increase in consumption, savings and investment , democracy ,free media, high aspiration levels and increased allocation to social programs. He also mentioned about RTI Act, Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA), Food Security Bill, and Adhaar as some of the constructive steps taken in India for a better India. Some of the ‘challenges’ facing present India are poor physical , social , technology infrastructure.Moreover,there is a lack of focus on agriculture  and a lack of quality healthcare and education. He also laid stress on the progress of different internet sites in the whole business scenario of India, most notably naukri.com, makemytrip.com, shaadi.com, gomolo.in, amongst others.

Mr. Haragopal Mangipudi, Global Head, Infosys Finnacle, Mr. Prashant Govil, Managing Consultant, Technology Consulting, Accenture and Mr. Pritam Roy , Founder and CEO of Gomolo.in were part of a panel discussion on “Paradigm in vigilant India and world of Corporate Governance”.The panel talk was efficiently moderated by Prof. Rani Ladha of IIM Kozhikode.The crux of the healthy discussion which took place is that transparency is essential for a wholesome corporate governance.Mr. Govil opined that ethics should also be a part and parcel of corporate governance.Strong regulation and government interventions contribute for this cause.Mr. Mangipudi laid emphasis on the agent-principal relationship in corporate governance.He laid stress on the ability to impart change in the system in the case for unavoidable bad performance in corporate governance and question the administration.he concluded by telling that integrity is a cluster concept and consistency of methods,measures , principles is the hallmark of desired corporate governance.Mr. Roy lauded the efforts of Infosys in setting the benchmark of corporate governance in India and the efforts of Mr. Narayana Murthy in this aspect.He highlighted the differences between features of corporate governance of developed countries and that of India.In India, much effort goes into catering to the larger shareholders.Moreover, according to him, different number of laws in the country increase the cost of the company in the effort taken to comply with governance in accordance to them.A variety of quality questions were raised by the students present in the audience and they were answered in a very informative manner by the panel members ,with an excellent degree of moderation by Prof. Rani Ladha.

Shiksha: A sneak peek into the life of an MBA

Shiksha: A sneak peek into the life of an MBAShiksha is one of its kind initiatives by Indian Institute of Management Kozhikode, to help undergraduate and postgraduate students of institutes around Calicut to experience the thrill of being a part of Backwaters. It helped the undergraduate students of Calicut get a sneak peek into the life of an MBA and experience the thrill of being a part of “Backwaters v.2.10 –The IIM Kozhikode International Business School Meet”. Shiksha saw participation by 75 students from in and around Calicut.

The first day of workshop began with a session on “Leadership Edge” by Prof. K Unnikrishnan Nair. It was an interactive session with participants getting interesting insight into various aspects of leadership. This was followed by an animated and fun filled session on “Managerial Communication” by Prof. Shiva Kumar Srinivasan. A quiz was also taken for the budding managers by Mr. Chandu Lenin.

The second day of workshop began with an informative lecture on “Consumer Behavior & Marketing Strategy” by Prof Anandakuttan B Unnithan. Team Konquest from IIM K conducted a CV building and Personality Development workshop for the Postgraduate as well as Undergraduate students which was highly appreciated by them. It was indeed a tryst with God’s own campus, for the participating students.Shiksha: A sneak peek into the life of an MBA


Backwaters: Day 2 event updates

Day 2 witnessed an adrenaline pumping business contests being fought out to earn the coveted top spot. Blackberry’s Young Guns event saw the trilling finale with IIM Ahmedabad’s Rahul emerging victorious followed closely by IIFT’s Gaurav Chibber and IIMK’s Anuj Gupta. The event would be telecasted on NDTV Profit soon.

Today also saw the culmination of Triology with team from Goa Institute of Management and IIM Kozhikode winning the 1st and 2nd positions respectively.

Bizzathalon – The business quiz saw enthusiatic participation from teams across various B-Schools and corporates. Mr.Avinash Mudliar, famous quizzer and former secretary of Karnataka Quiz Association hosted this prestigious event.

C-Strat the Innovation Challenge in association with CTS, saw a tough fight between 5 teams from the top B-schools of India.  The event was judged by Mr. Ram Prasad (IIM-Kozhikode alumnus) and Mr Das(S.P Jain alumnus), both consulting managers from CTS. The teams had to submit an innovative idea in the first round and then present the feasibility and implementation plan for their respective ideas in the second round. ‘Masters of the Mind’ from NITIE, Mumbai emerged as the winners, with team ‘Trailblazers’ from S.P Jain, Dubai, as runners up.

Horizons 2010- Day 2, Session 1

“…Do benchmark, be benchmark…”

                                                – Mr. Haragopal Mangipudi, Global Head, Infosys Finnacle

Mr. Haragopal Mangipudi, Global Head, Infosys Finnacle delivered a talk in the third session of Horizons – the Annual Speakers Conclave of IIM Kozhikode. Mr Mangipudi started the session by highlighting the vast talent pool of 2.3 million ‘ready to leverage’ software engineers serving multiple global companies, present in India. He pointed out that out of the 1.1 billion people in India, half are under 19 and this technology savvy generation is an opportunity that we need to leverage on, to make the ‘Made in India’ concept, a global success. He pointed out the need of having a superlative productive workforce, one similar to Israel who is 100 times more effective than the Indian counterparts. He also said that ‘Cloud Computing’ is one area that is currently providing and will provide an immense opportunity in the coming years, for the banking and technology sector.

He said that a good idea and constant funding, along with customers are necessary but not sufficient for success. He then gave the students an interesting insight into the necessary requirements of running a successful organization. He said that business architecture is essential to translate the idea into something tangible along with a good brand. He said, “If you don’t talk the walk, you’re gone”. He also focused on customer centricity, saying, “We can’t look good unless our customer looks good”. He emphasized on delivery strengths, ecosystem and employees and funding as the other essentials for success.  “Product is a long term commitment”, is what he said.

Mr. Prashant Govil, Managing Consultant, Technology Consulting, Accenture was the second speaker of the day. Being an alumnus of IIM- Kozhikode, he started the speech with pleasant memories of the institute. He spoke on the evolution of technology in the last 20 years. He pointed out the role of MIISO Soup (Microsoft, Intel, IBM, SAP and Oracle) in shaping the technology in the last two decades. He also highlighted that the ‘100 million mark’ has become the new benchmark for companies’ achieving growth thanks to technology as an enabler. He also highlighted the growing outsourcing in services industry and how organizations and individuals need to evolve with time. The career advice of this alumnus to the 13th & 14th batch of IIMK was received with a deafening applause.

Avatar – the Leadership Quest begins…

Avatar is the search for the next leader. The event sponsored by ITC spans over a three-day period. Representatives of the Top B-Schools  have come for this event. The brightest minds of the country are trying to prove their mettle and one of them will emerge as the next big leader. The first day saw them running from pillar to post in the streets of Calicut doing a retail survey of ITC products. The participants were also presented a case, the solution to which they have to prepare in two days time.

They were put through a barrage of questions on the first half of second day in the Avatar Quiz, testing their knowledge of the Business World and applications of classroom concepts. The competition is getting tougher as well as more interesting day by day.

Future rounds involve Boardroom discussions which will see them donning hats of the CXOs of the organisations and devising strategies for the success of their organisation. Lets see how the event unfolds !!

Horizons 2010- Day 1, Session 2

“…India has revived and redeemed itself but needs to go one step further and reaffirm itself…”

                                                         – Mr. M. K. Sinha, CEO IDFC Project Equity

Mr. M. K. Sinha, CEO IDFC Project Equity, delivered a talk in the second session of Horizons – the Annual Speakers Conclave of IIM Kozhikode .Mr. Sinha complimented IIM Kozhikode on its beautiful campus which is the cynosure of all eyes. Moreover he also lauded the organizing team of Backwaters for selecting the much relevant theme of this year’s Backwaters-‘Discover the Difference-Revive, Redeem and Reaffirm’. He started off his session with a brief introduction of IDFC Project Equity and how it carries out the work of scanning the financial landscape in India. His speech also encompassed his musings on the subthemes of ‘Revive, Redeem and reaffirm’ in the Indian context. According to Mr. Sinha, historically, China and India had had a bulk share of the World trade earlier, though they now account for a small share in the world trade. In his opinion, China has presently gone through the phase of ‘reviving, redeeming and reaffirming’ itself. India has been mainly in the ‘redeeming’ phase and needs to ‘reaffirm’ itself to be a big player in the world. Also he opined that Africa will be the next big thing. According to Mr. Sinha, infrastructure is the crux of a country’s economy and IDFC is doing very well in that field. India can leverage very much on its advantages, notably the quality of its education institutions, the law system of India, a strong banking system and strong regulation of its capital markets. However, the labour laws need amendment. India has taken some very well measured steps to reaffirm itself in the world economy .To name a few of them-it has played a well-defined role in the climate change discussions ,the nuclear energy talks with US ,vying for a permanent seat in the UN Security Council .

Young Guns gets off to an enthusiastic start…

Young Guns started firing on 19th with the much awaited event getting off to a flying start. It targets at identifying the creative management brain, which is sharp, smooth and sure. Young Guns is brought to you by Blackberry menswear and NDTV profit along with Backwaters, IIM Kozhikode. Three day management fest of IIM Kozhikode, backwaters, also saw its opening yesterday. Young guns is one of the major attractions for the fest.

The audience was kept updated with regular updates pouring in since the morning itself. The preparation of event, the arrival of participants and their discussion with Ashutosh Sinha of NDTV, the host for the show, was all being shared with the world with status messages being updated and pictures being uploaded. The participants had come from various corners of the country, with people coming from as far as FMS Delhi, IIM Ahmadabad and IIM Calcutta. There were three participants from IIM Kozhikode. The search for young gun had sole female participant as Tanushree Pathak from Nitie, Mumbai. All the participants received business suits from Blackberrys. Aparajita, from Blackberrys described the costume as symbolic of transitions in life, and the suits presented to the participants symbolized the professional transitions that most of them are about to make. Many of the participants seemed anxious while there were some who managed to see the light side of the things. Bafpalbir Singh said that the main problem that he faces is that the suit given to him is black whereas his turban is blue, and they won’t go matching with each other!

Mr. Ashutosh Sinha briefed them regarding the first round and how it would go. The suspense about subsequent rounds continued for some more time. Meanwhile Mr. Ashutosh Sinha had a small discussion with the campus correspondent Sajal, which saw significant bonding developing between the two of them who also share the same hometown Ranchi. Ashutosh said that he has been to many campuses across the country but nothing comes close to this campus- “not only is this the best, it is by far the best”. He talked about the importance of diversity in management education, at length, and he explained how people from different backgrounds have different things to learn from each other. Talking about the concept of young Guns, he said a young gun is someone who can make the right decisions today which will help him or her in the years to come. The presence of Ashutosh gave a whole new dimension to the event.

The first round of young guns involved the presentations made by the participants about a case related to media and entertainment industry. The honorable judges were Mr. Keyoor Purani and Mr. Atanu Adhikari, two of the distinguished faculty members of IIMK. For the case presentation,  most of the young guns fired on the same target while suggesting similar strategies. Also with most of them doing pretty well, it is unlikely that this round will give someone a clear edge. In any case it was not an elimination round and we will have to wait and see what difference do the points carried forward from this round make in the future. The presentations were followed by a small round of questions and answers where judges asked for certain explanations and clarifications from a few participants.

The event gets heated up on its second day when the young guns also start firing at the fellow participants. The next round is a debate round with the topic that has been decided upon being- India vs Bharat. Don’t miss the action.

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