Horizons 2013 : Mr.Arunachalam Muruganathan shares his experiences

Mr Arunachalam MuruganathanMr.Arunachalam Muruganathan , inventor- known for his inexpensive solution to unhygienic and unsanitary practices around menstruation in rural India addressed the students of IIM Kozhikode on the final day of Horizons -2013 , organised by the Industry Interaction Cell of IIM Kozhikode. Mr.Arunachalam Muruganathan has created and patented a machine which could manufacture low-cost sanitary pads for less than a third of the cost of commercial pads. He also received the ‘Best Innovation National Award ’in the year 2009.

His talk centered around the transformation of an idea into a product and the product into an organization. He went on to give some lessons on life. He said that happiness, success and business are not connected with money. He added that education and maturity are also not connected. He also gave some lessons on marketing and management in general. According to him, management means flexibility and that calmness and clarity are important in management. He added that marketers should understand all products marketed all around the world and also be proud of their product.

He also spoke about his background and the circumstances and situations that carved his path towards this innovation. He said that for his product he mainly focuses on rural marketing and there are no dealers and distributors for his product.946 machines have been installed in 26 states of India providing a livelihood to around 9500 rural women. He calls this breakthrough as the 2nd White Revolution. His vision is to create a million employments for poor rural women and also make India as 100% sanitary napkin using country from the current level of below 5%.

He concluded by saying that to be an entrepreneur, you need opportunity, luck and a problem. In the end, IIC expressed gratitude by presenting him a memento and thanked him for taking out time from his busy schedule and conducting this guest lecture.

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