Category Archives: Speakers

Tune in for the words of wisdom from God’s own kampus.

Konversations with Abha Banerjee

Abhabanerjee As part of the Women’s day celebration at IIM Kozhikode organized by the Gender Sensitization Club of IIM-K, motivational speaker and leadership author, Abha Maryada Banerjee was invited to address the K-community. Besides, Abha  being India’s first woman motivational speaker of international acclaim, she has written two books on Women leadership. The Public Relations Cell got the opportunity to converse with her

 

You are considered to be India’s first woman motivational speaker. What made you choose this seemingly unconventional profession?

I used to be a lawyer. From early on, I was socially inclined and I had a vision to contribute to society. I believed social change was possible. I was in this zone of building people. We need to build people if we want social change. The only thing available, at that point in time was law. I took law presuming that it will get me into the social sphere or places where I could either cause an influence, an impact or in some sort of way get involved in the social system but it was a different ball game altogether and I eventually made up my mind that personal development, motivation etc was an industry in the west, at that point of time. 20, 25 years ago. And when I looked at it, I realized, this is where I need to be, if I really need to follow my vision of building people. I need to understand people first, I need to understand how people can be built, how minds can be built. So I quit law after 10 years of practise and re-educated myself at the age of 34, to do what I am doing today. And I think it was a very wise decision because I am doing a lot better over here. I have helped lakhs of people across the world. It was unconventional, but I did not think it was because I understood it so well, that I thought everybody will pick it up but that wasn’t the case

Did you face any hurdles, along the way?

Too many things happened at that time, but eventually I found it was very important like bathing. Like you bath every day, every day you need motivation. It took me a lot of time to convince people that it works. I had to work for 3-4 years initially for people to be able to see value. Now of course it has mushroomed, everybody is doing it. A lot of people can talk but to have the power to influence and impact people in a positive way is a skill that one should learn. I have taught to many people on how to work on building others. So unconventional as it may be, it is the most important thing, people should be able to learn from. It is like a complimentary education. We get educated in a traditional academic sense but we need to build people. If we don’t do that, the education also sometimes can be wasted.

You have written a book “Nucleus” on women leadership, what do you think is the most significant barrier to female leadership?

Firstly, women are not supposed to be leaders. There is this perception that women live, not only in India but also in societies abroad, where a woman is not deemed to be leadership material. She is not deemed to be strong, she is not deemed to be mentally tough That is one of the key reasons, why we don’t see a lot of women over there. Secondly, women have to bear kids, they have to raise children.

Leadership per say requires a lot of energy and commitment for anybody who takes it up, be it a man or a woman.  Women have to give away a lot of time to things like family, which is equally important. It we choose to do both it can be extremely tiring and exhausting. In the social sphere, in the corporate sphere or in politics, the amount of time it takes for a woman to get there, it is easier to find men who would want to do the same job.  So by the time you can identify a woman who can do it, there would be 20 men standing there, saying they can do it. Plus, on the top there is more men than women so it is easier for them to hire men. Men feel uncomfortable with the stronger leadership women show. They tend to sort of push you back a little bit or cause hurdles on the way. And I don’t think it is with bad intention. We as a society have not evolved enough to see women standing side by side with men or women doing bigger stuff or women doing things that men are doing.  Nowadays things are changing, which is very good. The last hurdle I would say is in women’s minds. Who do not consider themselves leaders because they have always been taught to stay in the background. They have been taught to play from the periphery. To calm down and let things be.

Can you name one individual whom you would call your inspiration?

There are so many people. However, I am a follower of Swami Vivekananda. He is no more but his teachings and who he was as a person is still relevant. I started reading his work at the age of 9, and by 13 I would call myself a full-fledged fan. I would do anything his teachings said. But when I picked it up and I could relate to what it says, it becomes part of your personality. His thoughts are very modern, very cosmopolitan it terms of equality between men and woman, about religion, about society, about the east and the west and about how we build ourselves. He was one of the key influences in my life. He taught that we have to build ourselves as people, if we want to build other

 

You are a mother, entrepreneur and you travel around the world. How do you maintain a work-life balance?

I don’t believe in this word called balance. I use a word called integration. When we talk of balance, we presume that there is lack of it. So it is a matter of prioritizing what is important to you. Keeping in mind, I have to take care of my family, my children, my work, my husband and myself. I have had to prioritize everything in my life. I have very little social life, I do not watch television or movies, I have very few friends, I do not go out, I don’t eat out. So that is the time, I spend with my family and my work. I have always had an office, but I have never worked from an office. I have worked from my home. And I make sure I work from 8 in the morning till 3 in the afternoon, when my children are at school. Now that they have grown up they are not depended on me anymore. Also I systematize everything. I make sure things are in place. I enjoy coming to places like IIMK, this is more useful than me being out elsewhere.

What is your message for IIM K students?

Celebrate your potential. You have huge potential, you have to identify it, you have to work on it and make sure you build yourself to a point that people can see you and be helped. Always be happy with yourself but keep building on everything that you have, whether God has given you gifts of any kind, talents, education, people around you

Interviewed by | John | Rohan | Public Relations Cell – IIM Kozhikode

 

Celebrating Women – IIMK sets a precedent

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International Women’s Day was celebrated with great enthusiasm and fervor at IIMK on Saturday. It was a student initiative made possible the by a collaboration of individuals who believed in the cause and came forward and volunteered to make the event a great success. Guests for the event were Chairperson of Student’s Council Professor Om Kumar and Leadership Author and Motivational Leader Abha Banerjee.

The event comprised of speeches by four young women who spoke of their life experiences on a variety of topics ranging from ambition, loss, being strong, leadership and sexual abuse. Abha departed some great tidbits of wisdom on managing life, dreams and getting the best of out of both.

But the part of the event which hit an emotional note with the 100 odd students present was a surprise in the form of video. This video consisted of messages from the parents of certain girl students. Many eyes welled up when fathers and mothers spoke about how proud they were of their daughters, how happy they were that they were blessed with a girl child, and how much they missed them.

It happens very rarely that you get to a part an evening filled with emotions, honest admissions, hope and solidarity. International Women’s Day celebration at IIMK yesterday evening has set a precedence for the many events of such kind to come.

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It was an intense event, a single of its kind, which raised many pertinent questions about the kind of society we are living in. Abha spoke about how times had changed and how women today had a forum to express themselves, how they could step out in the public and speak their minds and about things which went wrong with them. I think, as a society, it is great that we have progressed from equality to equity. But the task is not yet done. It is upon us, the future parents, the future adults to take make this equity a triviality. Our children should say with surprise – really, you were treated differently just because you were a woman?!

By Preeti Bhonsle (PGP 20)
Some of the moments from the event

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Mr Saurabh Mukherjea, CEO, Institutional Equities, AMBIT Capital on ‘What you can learn from the ongoing fiasco in Global Financial Markets!’

 

imgresSaurabh Mukherjea is a Head of Equities at Ambit Capital. Saurabh leads the Institutional equities business at Ambit Capital as Head of Equities. The Media Cell of IIM Kozhikode conducted a short interview with him as he made a visit to the ‘K’ampus to address our students in the Vertical Summit- 2015 organized by The Industry Interaction Cell.

Here is a snippet of a brief conversation with Mr Saurabh:

With the global equity markets taking a hit due to the Chinese slowdown, what is your outlook on the current global macro-economic scenario?

The period after the collapse of Lehman, i.e., the period between 2008-14 has seen unprecedented pumping of liquidity in the Global financial market. In these 6 years, my reckoning is close to 5-6  trillion dollars have been warranted by the four big Central Banks in the west. Now if you flood so much of money in any market, be it commodity market, property market or stock market, in all probability it is likely to go up. Now, logically it follows, if the liquidity tide recedes, i.e., if this money stops getting printed, as The Fed stopped doing it last year by and large you will observe markets falling down. This is something that has been happening of late in the global financial market.

With a plethora of startups being valued to unprecedented scale, there are speculations that we are fast approaching a valuation bubble burst. What is your take on that?

We have already seen this happening in America in 2000 when the economy was triggered down by the dot com crisis. To much extent we are going to see a repeat of this. We have numerous tech startups, social media startups and so on, where most of them would die and only a few would survive. I am not quite sure whether the problem is their inflated valuation. The problem as I perceive lies in the business model itself. The central debate is whether these startups have a business model which will ever make money because it is eventually the returns for which investors are putting in their money. And as the sentiments go, most of the investors now have already become very selective about investing in these startups.

The Indian markets have seen a huge dip in the past couple of weeks, reacting to the stuttering Chinese economy, where do you see this ending?                                                                                         

The problem with Indian markets is our business model just like many e-commerce start-ups is not very strong currently. The reason for that is, first, our banks are not willing to lend more due to their NPA’s. Second, there has been overcapacity situation in multiple industries, like cement and cement products, trucks, auto etc.  These two factors viz. oversupply situation and banks unwilling to lend to corporations and small businesses have stifled our economy currently.

Is there any particular sector or industry which will emerge strongly out of this volatile market?

There is no sector I am particularly interested currently. One has to choose fundamentally strong stocks. Companies with strong operating cash flow, high return on assets, strong revenue growth unique marketing strategy and business model, etc. are the ones to look out for. There are companies which are leading their respective industries and doing considerably well along these parameters.

What was the secret formula for your “coffee can portfolio” which is popularly known for outperforming the index during the economic crises of 2008-09?

We used only two screening formula for selecting strong stocks. One, return on invested capital should be greater than 15% over 10 year period, which infact is the average cost of capital for most industries. Second, revenue growth should be greater than 10% over 10 year period. Coupled together, we arrived at bunch of dozen stocks for investing. I believe these two criteria are one of the most fundamental-testing factors for any company.

There is a lot of enthusiasm among the students to start investing in the stock markets. Is there any specific tip you have for all those who are new to investing?

Students right now should only be focussing on reading voraciously from various sources and create a deep understanding of the economy and world, the different industries and their fundamental drivers, cyclicality etc. Thanks to technology like Kindle and apps, we have access to a plethora of instant information. Apart from online content, students should read “Investing -The last liberal Art”, “ India – A million mutinies now”,  Warren Buffet’s biography, “Wall Street Meat” and “Once upon Wall Street”.  Along with these one can create a mock portfolio and run it over one year to learn the intricacies, before finally investing.

 

Interview conducted by Koustav  and Aditya, Media Cell, IIM Kozhikode

Is Consulting your calling? – Mr. Ganesan Ramachandran-Partner, Accenture Strategy

Mr. Ganesan Ramachandran- -Partner, Accenture Strategy is one of the highly process-oriented Supply Chain professionals with extensive experience in supply chain management spanning from procurement to distribution to service management. We had the opportunity to interact with him and learn from his varied experiences. He rightly laid emphasis on the increasing focus on Operations consulting and what it takes to accelerate growth in Consulting domain. He also talked about the various parameters that one should take care of while preparing for a career in consulting.

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Q1)  As we speak today, with the crash of the China market, and Mr.Raghuram Rajan predicting a 2008 like global crises in the near future, what is your take on the current and near term future of the global economy?

These things come in cycles. Nobody predicted the 2008 crises. It’s difficult to predict with certainty anything right now as well. From the kind of confidence I see in the market, I don’t see it happening in the near term, and the medium term is anybody’s guess.

Q2) How much insulated should we as Indians be feeling about the current global economic turbulence?

We have got some things right. Our “make in India” is a right step in that direction, if it comes off well. Our manufacturing and services sector are doing well enough. Agriculture hopefully will do well thanks to the monsoon. Our labour force is well positioned. So our fundamentals as a nation is going strong. So there are certainly things which we are doing correct as of now; scope for improvement does exist though.

Q3) Specifically with regards to the consulting sector , how much of an impact does the global economy esp. the U.S , Europe and China bear on the industry?

Projects in the consulting sector revolve around strategies, transformation, revenue enhancement, sales, and other such initiatives. When the economy is not doing well, you end up doing cost reduction, mergers and acquisitions etc. kind of projects. Typically there would be a dip in terms of the revenue generating capacity of the company, but there would different sort of assignments and new business strategies to look at when there is slack in the economy. So, in the downside there would still be business for consulting sector but with lesser earning’s potential.

Q4) Consulting domain has increased in priority as the sector most B-school graduates prefer to work for, over finance or operations in the past decade. Do you see any plausible reason behind the trend here?

The main reason of this, in my opinion, is the variety in terms of the exposure consulting offers. The learning curve is quite steep. So, the personal aim to join consulting is high given the well-rounded growth it provides to one’s career.

Q5) What are the common challenges one encounters in the consulting industry in one’s day-to-day work?

Consulting is a high demanding job. You need to be mentally alert all the time. You need to be ready to work hard. Travel, work-life balance, varying challenges of different projects are some aspects which make it even more difficult. Managing multiple roles and people at the same time, during a project also means that you need to be a well-rounded person.

Q6) Following up on the previous question, people who are usually averse to so much travelling, is it advisable for them to take up the consulting domain as their preferred area ?

Beginning of the career if you are averse to travelling, then you are probably not fit for consulting. During later stages, when one starts to have a family etc. we do consider their preferences about travel though.

Q7) When it comes to recruiting new talent from a B-school, what are the traits be it academic or otherwise, do you look for in the candidates?

We do look at academics but that’s not the only thing we look at. Anybody who is in the top 20-25 percentile plus has the ability to manage a lot of things at the same time is a good fit. He/ She should have a confident point of view on things, and should have unstructured problem solving skills, good communication and analytical skills.

Q8) Is there a pre-dominance of operations based projects including SCM etc, in the consulting space over other areas of finance or marketing?

Many of the companies today have started operating in the area of Operations Consulting. Usually operations projects account for around 30-40% of all the projects. For those interested in Operations Consulting, they should focus more on their courses in Operations and few courses in Strategy, Marketing, Finance, HR etc.

Q9) How can one prepare oneself while being in a B-school, to live up to the challenges the consulting space has to offer?

As first year is common for all MBA students, one should be thorough with the courses on Supply chain, Marketing, Finance and get the basics right. For second year, a good mix of courses is considered good for a Consulting profile. Courses like Game Theory, Strategic management, Supply Chain Management, Consumer Behaviour, Project Management, Channel Management, Mergers and Acquisitions, Corporate finance, Operations Research, Quantitative Methods, to name a few, are good to know.

Q10) As you are holding a significant position in one of the top consulting companies in the world, can you share your career trajectory/path that led you to this position today, for the benefit of the aspiring students?

I started my career in automotive industry before going for an MBA. After completing my MBA, I again went back to automotive industry to validate my prior experience. Once I had ample experience and understanding of various domains, I moved into Consulting. I would advise the students to go with the flow and make the most of every opportunity at hand. Anybody who wants to have a career  in Consulting, should either start very early or once they become a SME in one industry or function – don’t start in between!

Q11) What readings would you suggest to an MBA student?

I don’t believe in recommending what one should read. This varies according to his/her tastes but I do recommend reading a business daily in addition to a standard newspaper. The weekends should incorporate business magazines (like Economist) and HBR articles. While good understanding of Indian context is mandatory, knowing the global context is increasingly becoming vital. It is highly advised to read about happenings in the Digital space as it is going to shape up the business world in times to come.

 

Interview Conducted by: Upadhi and Koustav- Media Cell, IIM Kozhikode

Service excellence also matters : Mr.Jacob, Chief People Officer , Apollo Hospitals

The students of IIM Kozhikode got a unique opportunity to interact with Mr. Jacob Jacob, Chief People Officer ,Apollo Hospitals. Mr. Jacob has over 18 years of experience in HR Consulting, International HR, start up HR and large scale change management HR. At Apollo Hospitals, Mr. Jacob is driving hard to create a mechanism for robust service delivery in healthcare through innovative HR initiatives. Mr.Jacob enlightened the students about how HR adds value within the healthcare industry.

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Mr. Jacob started his talk by giving a basic snapshot of the healthcare industry and how the landscape is changing today. With integrated healthcare and specialty clinics coming into picture, he said that it is not only the clinical excellence that matters in the healthcare industry today but the service excellence also matters. He added that the key drivers in this industry are the doctors and the nurses. Hospitals also compete on infrastructure and equipments and they should have the right mix of doctors and nurses. He said that in the healthcare industry any procedure is not a one-man job rather it needs a team of multi-talented professionals like doctor, nurses, paramedical, admin staff and support staff. Talking about the Apollo Hospitals in particular, he said that Apollo had the first mover advantage and with their clinical research, clinical excellence and their centres of excellence, they have been able to touch 37 million lives.

His next part of the talk was about how HR fits in the healthcare industry and adds value to it. He said that it is important to ensure if they have the required work force to meet people’s needs and demands. The attrition rate of the nurse and doctors is also quite high. Therefore, there is a paradigm shift in the role of HR. They are now the strategic partners. Top HR priorities that add value to business are talent spotting, adaptability, securing the leadership pipeline, smart retention and stretch development.   They are responsible for ensuring proper performance measure for the work force, succession planning and talent management. He added that there are 19 nursing schools and Apollo provides 6 months to 1 year training to nurses. However, it is still not sufficient to meet the demand. Digital sustenance to reshape the role of HR, customized matrix for each hospital, customized talent management solution, real time information of talent, using technology for decision making in HR is also important in the industry today. Therefore the role of HR is to plan for training and orientation to technology for doctors and nurses overboard. Employee engagement is also a concern in this industry today. Welfare activities, rewards and recognition and nursing strategy also needs to be taken care. He said that a certain amount of disconnect is also seen between the clinicians and the management side and that Apollo has taken care of this concern and there are several doctors/medical practitioners who are now the CEO’s.

He further said that HR in his leadership role needs to act as an innovator and integrator, strategic partner, technology proponent, change component, capability builder and credibility activist. The way of consuming healthcare is changing dramatically. This industry requires passion and therefore if the employees are engaged, there will be clinical excellence, financial excellence, hospital excellence and patient care excellence. The session concluded with Q&A. Overall the session was an enriching experience and provided valuable insights about the healthcare industry.

‘Indian Spiritual Heritage’ : A discourse by Swami Dayanand Saraswati

IIM Kozhikode had the honour to play host to Swami Dayanand Saraswati, a highly renowned teacher of Vedanta, who gave a discourse on ‘The Indian Spiritual Heritage’ to the students and faculty. Swamiji’s deep scholarship and assimilation of Vedanta combined with a subtle appreciation of contemporary problems make him a rare teacher who can reach both traditional and modern students.

Swamiji enlightened the students about the true meaning of spirituality and its universality. He highlighted the problems we face in our daily lives due to our inherent nature to judge ourselves which leads to dissatisfaction. Drawing parallels between the ‘guru-shishya’ concept in Indian tradition with that of light & dark, he said that solutions to the issues we face lie in Indian spiritual heritage. It is through the ‘guru-shishya’ relationship that this heritage has been maintained in our society.

During his discourse, Swamiji, through various real-life instances, explained that all the solutions that we seek lie within ourselves and that happiness can be attained through self-awareness and acceptance. Swamiji emphasized that the concept of spirituality is one that transcends place, time and nationality. According to him, spiritualism within the Indian heritage is universally applicable and relevant to all.

The PGP students were delighted to be exposed to the flavor of spiritualism with our Indian heritage and truly enjoyed the experience with Swami Dayanand Saraswati.

Industry Deep Dive 2.0 – Day 1

Industry Deep Dive 2.0, an initiative by the Industry Interaction Cell, IIM Kozhikode kicked off on 26th October, 2013. With a focus on the most celebrated business vertical in the country, the media and entertainment sector, the event highlighted on the different perspectives of its evolution, commercialization and managerial perspectives.

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The event has attracted some of the best speakers in the past and continued to do so this year.  The first speaker at the event was Mr. Sorav Jain, the thinker-in-chief at Echo-VME and former marketing program specialist at CMO Axis. An expert and trainer in the field of Social Media Marketing and Event Branding, Mr. Jain has trained more than 2000 professionals on the Social Media Thinker. He began by explaining the huge reach of social media in the present global world – with over 90 million people on Facebook, 140 million on Google and the like, it is bound to have a huge sphere of influence in the country. He also went on to discuss the ways through which there has been an increase in communication, fostering of brand awareness and improvement in customer service. To end with, Mr. Jain discussed case studies to bring forth the impact of social media on personal branding, online reputation management and Public Relations.

Next speaker was Mr. Tamal Bandyopadhyay, the author of ‘A Bank for the Buck’, story of the new bank movement and the success of India’s most valued HDFC Bank Ltd. He is a leading financial journalist and currently the Deputy Managing Editor, Mint. He talked about the New Bank Licensing story and discussed whether corporations should be allowed to float banks or not. He dwelled upon the positive and negative implications of allowing the entry of corporates into the banking sector.  Throwing light on how the new generation of banks have transformed India’s banking landscape, he highlighted the shortcomings of the present system – how these banks have not been able to spread banking across the country as their focus has all along been on urban India.  He also suggested promoting financial inclusion i.e. extending the formal banking system among less privileged in urban & rural India.

The third speaker for the day, Mr. Mahesh Murthy, has over 26 years of marketing and communications experience and was involved in the launch of first commercial version of Yahoo and the biggest bookstore campaign for Amazon.com. In his session, he presented the world of marketing from an innovative, non-Kotler angle by elaborating on how important in the actual world were the well known 4Ps and 7Cs. He spoke about the fragility of brands, and how claims of perfection could easily backfire in the world of today. Hence, it is more difficult to maintain its reputation, than to create a brand in the market. He went on to explain how companies with lower media spending grew to be market leaders, and the way of becoming popular is none else, but word-of-mouth. Following this with an explanation of the irrelevance of standard ad processes, Mr. Murthy encouraged his budding audience to keep in mind when creating brand elements, that they should be responsive, dynamic and elegant. He ended by telling us that consumers today want editorials that are unbiased, and not print media, but only a brand itself can be the best provider for these.

This session was followed by the last speaker of the day – Mr. Bhaskar Das. The Group CEO at Zee News, Mr. Das has worked at Bennett Coleman and Co. Ltd, which publishes the Times of India and Economic Times. He started the session by talking of the future of news being to ‘upgrade’ and not simply ‘update’, and hence a journalist could simply be anyone with relevant content. He said that the world of media did not have a perfectly competitive setup anymore, but follows an oligopoly of trust – wherein only a few provide relevant, unbiased content. Further, it is views that are preferred over mere news. Facts stated can be found anywhere, he said, however, it is the different perspectives that the people of today seek. He elucidated on these points giving various instances from his own life, and ended by telling his audience that all answers of the future lie in the questions of today.

Overall, it was an enriching day with speakers who had not only their experiences to share with the students, but also ideas and points of view that were a valuable take away.

Beginning Tomorrow – Industry Deep Dive 2.0

Industry Deep Dive is an initiative by Industry Interaction Cell of IIM Kozhikode that promises to keep the student community abreast of the emerging trends and latest developments in specific sectors on an annual basis. In 2012, IIM Kozhikode witnessed a successful e-Commerce conclave with eminent speakers such as Dr. Naveen Amblee, (Professor, Marketing Management, IIMK), Mr. Praveen Sinha (MD and Co-founder of Jabong), Mr. Alok Goel (Chief Products Officer, Redbus), and Mr. Rajesh Iyer (Chief Marketing Officer, Pepperfry.com), giving us detailed insights into the booming e-commerce industry.

 This year, Industry Deep Dive will focus on the most celebrated business vertical in the country, the media and entertainment sector. This industry surpasses its own explosive growth each year and presents a huge opportunity for learning from the angle of business. The event aims to highlight the evolution, consumerism, commercialization and managerial persUntitledpectives of an industry which a majority of the population directly relates to.

 Speakers for the two-day event are:

 (1)                TAMAL BANDYOPADHYAY

Mr. Tamal is the author of the book “A Bank for the Buck,” story of the new bank movement and the success of India’s most valued bank — HDFC Bank Ltd. He is a leading financial journalist and is currently the Deputy Managing Editor, Mint.

 (2)                MAHESH MURTHY

Mahesh, with over 26 years of marketing and communications experience was involved in the launch of first commercial version of Yahoo and Earth’s biggest bookstore campaign for Amazon.com. He was involved in running Channel V till 2000 and has spoken at Internet World Chicago, CNET(LA) and also writes a column for The Wall Street Journal.

 (3)                SORAV JAIN

An Expert and trainer in the field of Social Media Marketing, Event Branding, Sorav Jain was the former Marketing program specialist at CMO Axis. He has Trained 2000+ professionals on Social Media Thinker. He is also the thinker in chief at Echo-VME.

 (4)                BHASKAR DAS

Mr. Das worked for 32 years at Bennett, Coleman and Co. Ltd, which publishes The Times of India and Economic Times newspapers and runs Times Now and ET Now news channels, among other businesses. Presently he has joined Zee News as the group CEO

(5)                BHARAT BALA

Bharat Bala is the Director of Tamil film, Maryan, starring Dhanush and Producer of the acclaimed Vande Mataram, Incredible India and Jana Gana Mana videos. He was also the Director, opening ceremony & official video, Commonwealth Games 2012.

(6)                TARUN TRIPATHI

Tarun Tripathi is the former, Head of  Marketing Yash Raj Films, Consultant ‘Only Much Louder’ and Founder, CEO of Collectivity. Earlier he was a faculty at MICA.

Session on Movie Marketing by Mr. Rafiq Gangjee, YRF

Session on Media Marketing555410_555307821203516_805005631_nMr. Rafiq Gangjee, Vice President, Marketing and Communications at Yash Raj Films graced IIM Kozhikode with his presence on the 14th of September,2013. Mr Gangjee who has had varied experience of working with stalwarts from the film as well as television industry having worked with Zabardast Communications and Balaji Telefilms previously awed the audience with his invaluable insights on movie marketing and the way to go about it. Mr Rafiq  a keynote speaker at the Inter-IIM conference on ‘Emerging Issues in Management’ held in Goa in May, 2013 rightly laid emphasis on the fact that the film industry is more of a “passion industry” and it takes real passion and dedication towards what you are doing that leads to success. Citing the examples of successful franchisees like “Dhoom” and other successful endeavours for the Yash Raj Production house such as “ Chennai Express” he talked about the various strategies that were adopted in the weeks leading up to the launch of the movie which were successful in creating a buzz amongst the audience.

The session which was organized by Mpower, the marketing group of IIM Kozhikode was very unique in the sense as it was for one of the very first time that IIM K saw someone who has been involved in the film industry over a substantial period of time come over and deliver a talk on Movie Marketing campaigns and Product Placement in movies. Against the recent backdrop of the success of movies like “Chennai express” the session proved to be a very powerful tool for the students to absorb the experience of talented marketers such as Mr Gangjee and learn from him the intricacies of movie making and its marketing.

The Q&A session in the end also provided some very interesting pointers as students raised their doubts to Mr. Gangjee and he provided answers. Overall, it was a very enriching session filled with a lot of fascinating ideas which would prove to be valuable take away for students.

Session on eCommerce by Ms. Deepa Thomas(Head- Corporate Communications, eBay)

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The Industry Interaction Cell, IIM Kozhikode organized a session with Ms. Deepa Thomas, Head- Corporate Communications, eBay India on 6th September, 2013. Ms.Deepa led the launch of the eBay for Charity platform in 2005 and has since scaled the program to benefit over 60 nonprofits. She has almost 17 years of experience in Corporate Communication. Right after completing her mass communication from Sophia College, Mumbai, she worked at Clea Public Relations for 6 years, and then joined Good Relations. She was the first Corporate Communications Manager at Kaya Skin Clinic, post which she worked at Marico Industries and then joined eBay India, where she has been for the last 8 years.
The entire session was divided into two parts followed by the Q&A session. In the first part of the session, Ms. Deepa gave an introduction to the ecommerce industry. She explained how commerce is going digital all across the world due to internet growth and is expected to be an industry of $1.3 Trillion by 2013.She talked about the various features and benefits of online shopping like loyalty, self scanning and self checkout, in store price comparisons, promotions and coupons and mobile ecommerce. Various successful business models of ecommerce like B2C Etail, Bricks and Clicks, Market Place, Digital Delivery and Comparison shopping were also discussed in the session.
In the second part of the session, she talked about the ecommerce Industry in India and eBay. She pointed out that ecommerce is very relevant in the Indian context because of the plethora of opportunities in this industry. She said that the online shopping in India is currently an industry of 1.2 billion dollars and is expected to be 1.8 billion dollars in 2013.The “engines of growth delivering Indian ecommerce” like internet/broadband penetration , logistics and increased disposable income were also explained in detail. About eBay, she mentioned that it is the world’s largest ecommerce player and has made its presence felt significantly in India which also includes 1015 rural hubs. She also talked about the “IndiaCharity@eBay.com” initiative of eBay. With this initiative, NGO’s are brought on board where they can sell their products and collect donations. She also gave an insight into ecommerce industry as a career option.
In the end, IIC expressed gratitude to Ms.Deepa by presenting her a memento and thanked her for taking out time from her busy schedule and conducting this guest lecture. The session concluded with the distribution of eBay coupons to the attendees.