Category Archives: Social Service

IIM Kozhikode as an Institute boasts a socially oriented management curriculum. The Institute aims to inculcate social values in its students who in the later period of their lives add value to the society, by considering & weighing in the social implications of their decisions. We bring you all the social initiatives taken by SSG and the students

Hon’ble director conducts session for the faculty members of a regional school under the PRISM initiative

PRISM : Promoting Regional schools to International Standards through Multiple interventions


Dr. Debashis Chatterjee conducted an inspirational session for the faculty members of Nadakavu Girls High School, Calicut on 15th and 16th July 2013 as a part of PRISM project. Dr. Chatterjee who is author of many books on leadership spoke about leadership in school and role of teacher in the current scenario. He stressed on the teachers role in the success of a school, the changing role which a teacher is supposed to assume. The 12 hour session was scheduled from 9 AM till 9 PM. All the teachers including principals were part of the one of its kind session by the IIM Kozhikode director.

The PRISM acronym for Promoting Regional schools to International Standards through Multiple interventions is a project undertaken by Faizal and Shabana foundation to help Nadakavu Girls High School, Calicut to match international standards.  Faizal and Shabana foundation is a charitable foundation by Calicut born business magnate in Dubai Mr. Faizal Kottikollon. The infrastructural development of school is in its last stage. The inauguration of the first phase of the infrastructural development was inaugurated on 30th May by Faizal, Shabana and MLA Pradeep Kumar. Pradeep is also closely involved with this project since its inception. Recently the foundation has given charge to Dr. Joseph Sebastian to make the project a successful one. Dr. Joseph who has varied exposure is full time director of the project.

Few IIM K students under the guidance of Dr. Saji Gopinath are involved in developing measurable standards for the school. These standards will be used by the school to identify the key areas of development. Apart from the tangibles like infrastructure, the school definitely needs to develop on the intangibles. The IIM K students are also involved in development of intangibles for the school. Focus of Dr. Saji is to develop all the intangibles which will ensure that a student from Nadakkavu will have holistic development. He is focused equally on co-curricular, extra-curricular development of students.


The school has an ambitious plan of becoming the best school in India in the next 5 years. Considering the current situation of the school, the aid it is receiving from both Faizal and Shabana foundation and IIM K the goal seems to be within the reach.




PANORAMA 2012: An SSG Initiative

In the life of a student, Class X is invariably a turning point. The choices one makes for Class XI goes a long way in shaping one’s life. A critical decision such as this ought to be a well-informed one. The aim of Panorama’12, a series of career counseling workshops organized by the Social Service Group of IIM Kozhikode, was to help students make this choice. The first in this series of events was a career counseling workshop held for Class X students of Calicut Government schools.

As a part of the second edition of Panorama 2012, the Social Service Group of IIM Kozhikode organized a career counseling workshop for Class X students of private schools from Calicut on the 25th of November 2012. The daylong event had four sessions on either side of a lunch break. The sessions covered a wide range of careers including photography, media & journalism, law and pharmaceuticals. Each session dealt with a particular area and focused on associated career options, personality fit for the career, premier institutes in the country and in Kerala offering courses for the same and the entrance exams to be taken up to pursue the career. Each talk concluded with an interactive Q&A session. The presenters of each session were from the respective field and hence they could provide invaluable insights from their personal experiences.  Considering the plethora of opportunities available for studies abroad, an exclusive session was conducted to provide details on such courses. Students were also provided a brochure containing an exhaustive list of career options, with details of prominent universities and entrance exams. A small activity was conducted between sessions to highlight the importance of communication skills.


The career counseling session was attended by over 35 students and 4 academic staff from different schools in and around Calicut. The sessions received active participation from the students. One of the principals said that “This workshop was extremely useful for our students, as they were introduced to many career options previously not considered by them. I would encourage SSG to conduct similar sessions in the future”. SSG hopes to conduct this event on a larger scale in the future, to include more students from each school and covering a greater number of schools from the Calicut district.


The Social Touch from Dr. Paramita Banerjee, Associate Director Programs at SAATHI

The last speaker for the Day 2 at Horizons was Dr. Paramita Banerjee.

Dr. Paramita Banerjee is the Associate Director of Programs at SAATHI- an organization working towards providing universal access to HIV/AIDS prevention and care. She received her PhD in Philosophy from Jadavpur University, Kolkata. She has been working on gender and sexuality, HIV/AIDS, adolescent and youth development, and child rights since the late 1980s. Her expertise lies in research, capacity building, participatory evaluation, strategic planning, leadership development, community mobilization and documentation. Before joining SAATHII, Dr. Banerjee worked for Sanjog, where she conducted research on child protection issues, with a focus on gender justice in India, Bangladesh, and Nepal. Prior to Sanjog, as a MacArthur Fellow for Leadership Development, she implemented an adolescent leadership development program with adolescents living in red light areas.

She started the session with a question: ‘where are the good people’ and what exactly do we mean by the word ‘good’. Two possible meanings on a simple Google search for the term ‘good’ would give ‘competent’ and ‘benevolent’ as answers. Does it mean that benevolent people are not competent and vice-versa. She went further and asked that when a husband helps cook his wife is he being benevolent or is he just fulfilling his responsibility.

Proceeding forward, she took up the issue of public health system in India. The conditions today have worsened to the extent that we only trust private practitioners and no one is willing to go to public hospitals for treatment anymore.

She quoted Rabindranath Tagore saying that if you would force people below your feet, they will pull you under. The day we will stop feeling uncomfortable when a little child comes to us begging for money, the number of such children will increase and they will pull us under. Youth should indeed be uncomfortable about such things and should be sensitized and be motivated enough to rectify the same.

It was a very interactive session wherein she asked the audience about their views on CSR and the relevance and importance of the CSR law. According to her, it becomes essential to impose certain things in order for it become a norm later. She cited the example of Sati which had to be banned and therefore one can no longer even think of performing such a ritual.

Talking about CSR, she said one should think of it in the same way one treats income tax and hence making it compulsory for companies meeting a set of criteria should not be drawing objections from any section of the society. We should always aim for the greater good of the society rather than just thinking about our own good.

She concluded the session by saying that there should be an equitable distribution with respect to CSR activities as in the case of taxation. As people who earn more pay more in taxes, likewise larger firms should do more CSR activities than the relatively smaller firms and thus contributing more to the society.

Aarogya 2012- A health camp organized by SSG

Amidst the rigor of B-school life, ‘Aarogya’ sought to be a convenient way to take stock of one’s health. A health camp organized by the Social Service Group (SSG) of IIM Kozhikode on 4th November, Aarogya 2012 was a grand success.

Aarogya_PictureWith the objective of providing in-house health checkups to the IIMK Community, the health camp drew participation from over 225 faculty, teaching assistants, students, administrative and support staff. In-line with SSG’s objective of giving back to the community, 111 support staff were provided free health checkups.

The IIMK community could choose between a basic health package and an array of specialized checks, both at subsidized prices. The camp was conducted in association with Dr. Mammi’s Laboratory & Research Institute and Vasan Eye care.

The Social Service Group strives to continue its efforts in promoting a ‘healthy’ campus in the future.

Talk on Women’s Health Care: An SSG Initiative

A talk on Women’s Health Care was organized by the Social Service Group of IIM Kozhikode within campus premises on 3rd November, 2012. The talk was delivered by Dr. Vasundhara Jagannathan, a gynecologist from CRADLE, a woman and child hospital in Calicut.

The talk focused on several health issues ranging from Polycystic Ovarian Syndrome (PCOS) to Cancer. The session also helped bust several myths about the occurrence and causes of cancer. The doctor explained in great detail the symptoms of each of the conditions, treatment procedures and lifestyle changes that could help avoid the same.

The talk was attended by several students, teaching assistants and faculty members from campus. It was a highly interactive talk which concluded with a detailed Q&A session where the doctor addressed personal queries of the women who attended the talk.

The Social Service Group strives to continue its efforts in promoting awareness about health issues within the campus.


Aarogya 2011: An SSG Initative

Aarogya 2011 was a novel initiative taken by the Social Service Group (SSG) at IIM Kozhikode in order to facilitate the improvement of health awareness on campus. Students and staff were given the opportunity to undergo blood and eye testing so as to detect common ailments. The SSG operated in a partnership with Vasan Eye care and the Aswini diagnostics centre. The camp was conducted on the 1st of October and served over 200 people including supporting staff who were tested for free.  Tests conducted ranged from relatively routine tests such as blood pressure and blood sugar to more complex tests such as renal function and liver function.

As a follow on to the success of Aarogya, SSG also organised a blood donation camp on the 22nd of October in conjunction with the Calicut Medical College.  The camp was organised on a pilot basis in order to gauge the enthusiasm of the batch. Given the encouraging response, another camp is planned on a larger scale shortly.

Federal Bank Calicut Mini Marathon 2011 – Transforming Lives

The Federal Bank Calicut Mini Marathon 2011 organized by the Social Service Group of Indian Institute of Management Kozhikode in association with District Sports Council and Usha School of Athletics, took place on Sunday, 6th February, at the Calicut Beach. The theme of this year’s marathon was ‘Transforming Lives’. The aim of the marathon was to create awareness about the importance of education of the differently abled children in our society. Some of the dignitiaries attending the event included Dr P.B.Salim, the District Collector of Kozhikode, Prof Debashis Chatterjee, Director of IIM Kozhikode, Shri. K J Mathai, President of the District Sports Council, Shyam Sreenivasan, MD and CEO of Fed Bank, Mr. R. Madhusanker, President of the Calicut Press Club among several other noted personalities. Popular film actress Ann Augustine also attended the event. Representatives from Prashanti School, an institution working in the field of education for the differently abled, which was being supported by the Calicut Mini-Marathon this year, were also present at the event.

The marathon brought together over 5000 people in and around Calicut, of who about 3000 participated in the 10km and 3km versions. The 10 km race saw runners aged from 6 to 60, with about 500 men and 50 women vying for the top honors. The milling crowds at the registration desks on the Calicut beach bore testimony to the enthusiasm exhibited by the city’s youth and the young at heart. The men’s mini marathon was flagged off by the Collector from the start line near the Corporation Office at about 7:15 am. Following it, the women’s mini marathon was flagged off by popular film actress Ann Augustine.

Along with the 10km Mini Marathon, a 3km Dream Run was also organized where the dignitaries walked shoulder to shoulder with students and members from various organizations in the city. The aim of this run was to exhibit the solidarity of the different groups with the issue at hand. Students from colleges across Calicut had visited special schools prior to the marathon, had spent time with the differently abled children there and had come up with very thought provoking campaigns through banners, posters, slogans and even skits in the 3 km run. Students from NIT Calicut, Farooq College, Holy Cross College and KMCT Polytechnic participated in this unique event termed ‘Catalysts of Tranformation’.

The Men’s 10 km mini marathon was won by Soji Mathew from Railways. The 2nd and 3rd prizes went to Irappa D. Akki from MRC Sports Club and Chahar Y. S. from Navy (Ernakulam) respectively. The women’s mini marathon was won by Priyanka Singh Patel. The 2nd and 3rd prizes went to Sushama Devi from Haryana and Rmaeshwari from Palakkad respectively. The winners took home a cash prize of Rs. 1 lakh while the runners up got Rs. 50000 and the second runners up, Rs. 25000. The prizes were distributed by the Federal Bank team to the winners in men’s category and by Mr. Mathai, Preident of the District Sports Council and Professor Debashis Chatterjee to the women. The other runners in the top 20 were awarded consolation prizes of Rs. 2000 each for their efforts. The Trophy for the college with the most enthusiastic participation in terms of creativity, dynamism and strength went to NIT Calicut.

The title sponsor for this year’s event was Federal Bank, the numero uno bank in Calicut. The associate sponsor is Hilite Builders. Mathrubhumi is the official print media partner, Red FM is the radio partner and Asianet CV is the channel partner. MIMS Hospital is the medical partner. Rotary Club of Calicut Midtown, National Service Scheme and Focus Mall are also event partners.

An amount of Rs 1Lakh, collected from the marathon, was donated to Prashanti School for children with special needs run by the Navajyothi Trust. The school has twice received the award for the best school in Kerala catering to children with disabilities.

Smiling Future…Backwaters v2.10 day 3

The special attraction of Day 3 was Smiling Future Series of Youth United; Smiling Future – In keeping with its aim to become a socially responsible institute, a beautiful initiative was taken by Backwaters v2.10 along with Youth United to create opportunities for the under-privileged and special children.

Smiling Future...Backwaters v2.10 day 3

Smiling Future was a special and unique event designed for under-privileged and special children, giving them a chance to perform and showcase their talent on stage. Mesmerising performances ranging from singing, dancing and speeches was done by these children and was appreciated by everyone present in the audience. It was attended by a large audience in the IIMK Amphitheater including the faculty and staff which helped these kids get the enhanced feeling of self-importance and self-confidence. Various NGOs who took part in this event are Association for the Welfare of the Handicapped, Prasanthi School and Kerala federation of blind.

Smiling Future...Backwaters v2.10 day 3  Smiling Future...Backwaters v2.10 day 3

Shiksha: A sneak peek into the life of an MBA

Shiksha: A sneak peek into the life of an MBAShiksha is one of its kind initiatives by Indian Institute of Management Kozhikode, to help undergraduate and postgraduate students of institutes around Calicut to experience the thrill of being a part of Backwaters. It helped the undergraduate students of Calicut get a sneak peek into the life of an MBA and experience the thrill of being a part of “Backwaters v.2.10 –The IIM Kozhikode International Business School Meet”. Shiksha saw participation by 75 students from in and around Calicut.

The first day of workshop began with a session on “Leadership Edge” by Prof. K Unnikrishnan Nair. It was an interactive session with participants getting interesting insight into various aspects of leadership. This was followed by an animated and fun filled session on “Managerial Communication” by Prof. Shiva Kumar Srinivasan. A quiz was also taken for the budding managers by Mr. Chandu Lenin.

The second day of workshop began with an informative lecture on “Consumer Behavior & Marketing Strategy” by Prof Anandakuttan B Unnithan. Team Konquest from IIM K conducted a CV building and Personality Development workshop for the Postgraduate as well as Undergraduate students which was highly appreciated by them. It was indeed a tryst with God’s own campus, for the participating students.Shiksha: A sneak peek into the life of an MBA


Creating big and small differences to the society…

IIM-Kozhikode is known to be different from other B-schools, in its approach towards management education. It tries to inculcate a sense of social responsibility, in the minds of its diverse student pool. Students are given various opportunities to participate in programs that attempt to produce managers and entrepreneurs, who are sensitive to the society. One such platform is the ‘Mess workers Evening Classes’, where the students teach the mess workers. The students get an opportunity to showcase their social sensitivity which provides them with great satisfaction, apart from providing the mess workers an opportunity to get educated by some of the brightest minds of the country.

This is a part of the welfare projects for the staff at IIM Kozhikode and has been organized by the Social Service Group, of IIM-Kozhikode. Under this program, evening classes are held for the mess workers. The response received from PGP volunteers as teachers has been remarkable and their commitment to the cause has been unwavering. This has facilitated classes to be held thrice a week in four shifts to accommodate the timings of the Night Canteen and mess workers. The mess workers have been responding positively to the initiative, which can be credited to both, their enthusiasm, and the efforts of PGP students. Although the present syllabus includes only spoken and written English, it will be expanded to include Mathematics as the classes’ progress. IIM Kozhikode student community continues to look for such opportunities to create big and small differences to the society around them.