Kreate, a student initiative for bringing about social change, was started by a bunch of students from IIM-K is now a growing community with over 30 members in campus and several chapters in different cities across the nation. It is also a registered partnership firm which strives to bring about social transformation through the power of Social Media Campaigns. As such having identified the way an idea attracts people, Kreate offers its services for developing a complete portfolio of marketing ideas by way of Short movies, Music Videos, Blogs, Merchandising and Integrated Marketing.
Kreate is different from regular media agencies because it relies on a novel way of thinking and generating ideas. We rely on our sensitivity towards social issues that grapple the society and our fresh enthusiasm to work with single-minded dedication.
With the purpose of introducing the organisation to the entire IIM community and clarifying some common myths about it, “Kreate Talk” was recently organised in campus. The talk received a tremendous response from the students where several opportunities were highlighted for students to take up initiatives in the organisation as volunteers with different interests and how they can contribute to the team using their skill sets. The talk was also attended by a few faculty members who showed their support for activities undertaken by Kreate. Three of the short movies produced under the Kreate banner were screened for the audience to illustrate one of the tools for social campaigning used by the organisation. Alongside, our future plans and campaigns were also discussed. All in all, the Kreate talk helped initiate the necessary debate over several issues and gave students a platform to join hands with this growing community of people working towards bringing a positive change in the society.
Snapshots from Hell- the making of an MBA – this book by Peter Robinson is about the life of a student of Stanford University. He is a poet, a writer, and somone who wrote speeches for the former President Regan, and was employed in White House, before he decided to go for business studies. Peter Robinson’s Snapshots from hell is a unique insider’s account of the life at a business school, and is useful for every prospective student who is looking for the answer: what is a business school really like? When I talk about prospective students of a B-School, I mean any good business school, and it is equally enlightening for the audience of our country, and has an interestingly universal appeal. It is useful for MBA applicants, students, business professors, and anyone else with an interest in the difference between advertising and reality of the world of MBA.
During his frenetic first year at Stanford, Peter Robinson began keeping a journal of his day to day incidents which actually evolved into this book. The life is compared to life in hell, for most parts of the book, exploring the various challenges that one faces. In a gradual manner it also brings out the various positives, and goes on to explain why a couple of years spent in such a place is seen as a huge value addition in the corporate world. The way he lands himself a job, and goes on to admit that it is only because he is a student of such a college that he has managed the offer, is an important message that he conveys. The book is particularly useful for the section, which in Indian context comes from a non-engineering background, and is often under the impression that the MBA course is going to be a stiffer challenge for them to overcome. Another important part is where author reveals the value of an MBA degree from a college like Stanford. He quotes his professor who says that even if students at Stanford and other top b-schools are not grounded hard and simply asked to play golf and enjoy life for 2 years, even then companies would recruit them in abundance and at a premium price. The author does not approve or disapprove of the point per se, but manages to present an idea that the mere association with a Stanford, or say IIM, increases the brand value of a person. This somewhat explains the psyche of a large pool of MBA aspirants, for whom getting an entry into a MBA college serves as a much bigger motivational factor than the prospect of education that follows it. If the aspirants, or the present and past students think over this, they will relate to this idea.
The book also has to its credit, one of the topics for a XAT essay, in the year the book was reelased. Interestingly the topic was Stockholm Syndrome, where one falls in love with someone who has kept us captive. Similarly as a student we are bound to find the life in a B-School hell at times, but we just can’t help falling in love with it at some point of the course. The book is highly recommended to the aspirants for getting a first hand account of life in a b-school, and trust me, life at an IIM is not much different from the life at Stanford. It is equally beneficial for the present students to develop their perspective about the whole MBA education. As one of the noted reviews of the book mentions “this book is a must for anyone who is thinking of making an investment of their time or money in an MBA”.
IIM Kozhikode students came up with another example which proves why this college’s education system is producing responsible and conscious managers. The initiative taken a few years ago has now become a legacy of IIM K and the Official CAT helpline on Pagalguy, the country’s website on MBA preparations, and is once again being managed by Kozhikode students. It is symbolic of the inherent nature of the student community here which is ever willing to make its contribution in the educational, environmental and social domain in whatever possible way it can. The Media Cell, IIM Kozhikode which is largely instrumental in coming up with this initiative, has mentioned that CAT is largely a game of confidence and temparament, and such last minute expert mentoring is aimed at helping students primarily on this front.
The aspiring students are reaping rich benefits in the thread. Many of them have been continously mentioning that the thread is serving as a major confidence booster, while many have been impressed with how any type of doubt or query has been analyzed and answered by the IIMK students. Of course the fact that the suggestions come directly from the people who have been there, done that, and made it into the dream college, is acting as a crucial inspirational factor. The thread already has over 14000 views and more than 300 posts in close to four days.
With more and more students of IIMK joining in this noble venture, and more and more aspirants discussing their issues on the thread, this step is bound to create a major impact.
All of us have encountered this question and have developed responses that are both impressive and inventive. These responses reflect our perception of an MBA program which more often than naught is the result of certain stereotypes. To utilize something one must first perceive it. As much publicized, the MBA program has immense potential to be tailored to suit one’s personal requirements. But like any tailored fitting its usefulness is limited by one’s ability to perceive oneself in that outfit. There are several stereotypes attached to an MBA program. The numerically inclined want to pursue a career in finance or economics, the verbally inclined want to go for marketing or HR. Although these traits are necessary, they are by no means sufficient. The most important quality of an MBA program is its versatility. It has the ability to be much more than just a degree. Business, as we understand it, is based on certain principles spread across measurable disciplines. But a component of business cannot be compartmentalized. Any business activity is driven by five impulses (or “senses”) – finance, marketing, operations, HR and strategy. Finance tells you which option is most profitable among a list of alternatives. But who generates the list? Similarly marketing delivers value to your business. But how valuable do you want your business to be? Operations optimizes processes. But what level of optimality do you want? HR manages people. But which people do you need to manage? Strategy builds business intelligence? But how much intelligence is sufficient? The answers to these questions may not be available in text or speech. But these answers can be deciphered by application. The knowledge of these answers is the “sixth sense” of business. This knowledge (sixth sense) is both critical and elusive. It is this skill that one needs to acquire through an MBA program.
While people might debate over the Kozhikode (formerly Calicut) being one of the quieter towns of Kerala, it comes as no surprise when Kozhikode is voted as one of the preferred locations for settling down. A recent survey by Rediff.com rated Kozhikode as the 15th best city to live in and 5th among the non-metros. This is not a one-off instance as another survey in 2007 by Indicus Survey Research rated Kozhikode as one of the destination cities.
Rediff rated Kozhikode 3rd on purchasing power, 10th on housing options and socio-cultural political fronts. It fell on the safety front which was pretty surprising considering our hassle-free experiences so far. Touch wood! However Kozhikode ranks # 1 in medical and hospital facilities in the 37 cities in the survey.
Kozhikode, the 3rd largest city in Kerala is known for its history, a melting pot of varied cultures, Ayurveda Therapy and our very own God’s own Kampus.
It gives us immense pleasure in being a part of the group which is staging a make-over for The K-Files. A lot of effort was put into conceptualizing K-Files when it was first launched a few years back. The rationale of putting together a blog like is to give a first-hand account of what goes in and around IIM Kozhikode. K-Files will continue to aim at being a melting-pot of experiences of various students and alumni of IIM Kozhikode who are welcome to write accounts/experiences in or after IIM-K happened to them.
Hope the K-fraternity will continue to show their enthusiasm.
Ankit Agrawal – PGP 13