Backwaters 2011, turned if only more competitive on Day Two, with many teams battling it out for the coveted title at a range of events throwing a myriad of challenges at the young business minds. ‘Uncommon Wealth’, gave an opportunity to the teams to play consultants and strategise the next big revolution in Indian sports. ‘Rural Roulette’, topped by a team from IIMK, allowed the future marketeer to explore and identify opportunities in the rural markets. ‘Boot Kamp’, made the participants place themselves in the shoes of Human Resouces Personnel and was won by IIT Madras.
IIMK was crowned winners at ‘Srijan’, a unique event that required the students to provide solutions to the everyday challenges faced by welfare organizations in Kerala. Beyond the competitive sphere, there were workshops on International Capital Markets by Jaroslaw Stefanski, of X Trade Brokers and ‘Shiksha’ continued to guide students of Kerala for the second day.
The highlight of the day was ‘Whistle Podu’, the event daring the participants at making the already larger than life Chennai Super Kings enter the league of the most valuable sporting brands in the world. The event was judged by Mr. Rakesh Singh, Marketing Head at CSK and Mr. Paneerselvam of India Cements. Participants amazed the judges with innovative ideas such as tie-ups with youth oriented media, sports themed restaurants, cricket academies and extending fan base to countries such as Srilanka and Australia with sizeable Tamil population.
The day ended with ‘The Great Debate’ moderated by Mr. Ashutosh Sinha of NDTV on the topic on whether social media marketing is going to leave behind all other forms of marketing in the future. The list of speakers included Vijay Sankaran, Head, Social Media, Nokia Siemens and Harshil Karia, Founder, Foxymoron, and Josy Paul, renowned ad-man and Chairman, BBDO, India. The audience were entertained later in the evening by Amar Sen, renowned Hand Shadowgraphy and Sand artist, the only second such artist in Asia by his unique art-form which was a show with substance, driving home some social messages.