Beginning Tomorrow – Industry Deep Dive 2.0

Industry Deep Dive is an initiative by Industry Interaction Cell of IIM Kozhikode that promises to keep the student community abreast of the emerging trends and latest developments in specific sectors on an annual basis. In 2012, IIM Kozhikode witnessed a successful e-Commerce conclave with eminent speakers such as Dr. Naveen Amblee, (Professor, Marketing Management, IIMK), Mr. Praveen Sinha (MD and Co-founder of Jabong), Mr. Alok Goel (Chief Products Officer, Redbus), and Mr. Rajesh Iyer (Chief Marketing Officer,, giving us detailed insights into the booming e-commerce industry.

 This year, Industry Deep Dive will focus on the most celebrated business vertical in the country, the media and entertainment sector. This industry surpasses its own explosive growth each year and presents a huge opportunity for learning from the angle of business. The event aims to highlight the evolution, consumerism, commercialization and managerial persUntitledpectives of an industry which a majority of the population directly relates to.

 Speakers for the two-day event are:

 (1)                TAMAL BANDYOPADHYAY

Mr. Tamal is the author of the book “A Bank for the Buck,” story of the new bank movement and the success of India’s most valued bank — HDFC Bank Ltd. He is a leading financial journalist and is currently the Deputy Managing Editor, Mint.

 (2)                MAHESH MURTHY

Mahesh, with over 26 years of marketing and communications experience was involved in the launch of first commercial version of Yahoo and Earth’s biggest bookstore campaign for He was involved in running Channel V till 2000 and has spoken at Internet World Chicago, CNET(LA) and also writes a column for The Wall Street Journal.

 (3)                SORAV JAIN

An Expert and trainer in the field of Social Media Marketing, Event Branding, Sorav Jain was the former Marketing program specialist at CMO Axis. He has Trained 2000+ professionals on Social Media Thinker. He is also the thinker in chief at Echo-VME.

 (4)                BHASKAR DAS

Mr. Das worked for 32 years at Bennett, Coleman and Co. Ltd, which publishes The Times of India and Economic Times newspapers and runs Times Now and ET Now news channels, among other businesses. Presently he has joined Zee News as the group CEO

(5)                BHARAT BALA

Bharat Bala is the Director of Tamil film, Maryan, starring Dhanush and Producer of the acclaimed Vande Mataram, Incredible India and Jana Gana Mana videos. He was also the Director, opening ceremony & official video, Commonwealth Games 2012.

(6)                TARUN TRIPATHI

Tarun Tripathi is the former, Head of  Marketing Yash Raj Films, Consultant ‘Only Much Louder’ and Founder, CEO of Collectivity. Earlier he was a faculty at MICA.

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