After two big bang days of Backwaters’16 at IIM Kozhikode, we’re sure you don’t expect the last day to be far behind. It wasn’t and in fact, it was bigger and better!
After 3 gruelling days for the campus representatives from all the participating colleges, Avatar finally came to a close and how! The 5 candidates who had been shortlisted from the previous rounds gave it their all to prove their leadership potential and win it big for their college. But ultimately there had to be only one winner and that title was ably won by Kunal Dhiman from IIM Kozhikode.
An intra IIMK case study competition, Prove Your Mettle, was organised and the event saw students from the first and the second year battling it out to solve various challenges inspired by the day to day functioning of the institute. The participants had to face some tough questions from the judges to prove that their idea was the best and in the end, it was Vaishnavi Adapa and Rupal Khandelwal (Team Crack-a-Nut) and Anjali Priya, Goutham and Urmil Wankawala (Team The Mind Walkers), who proved their mettle. At another flagship event, On Your Mark, teams from various colleges competed to argue their case for best marketing strategies. The most comprehensive and feasible solution was suggested by Kunal Dhiman and Surbhi Jain, who competed with teams from IIM Lucknow, IIM Kozhikode and NMIMS, Mumbai.
For all the future brand managers, Varun Satia, the founder and director of Kraftshala was here to take everyone through a “Reverse Marketing” workshop where they discussed the “Hand of Neo” framework and used it to breakdown any advertising campaign in the world. The participants got an insight into the strategies, persuasion tactics and storytelling genius of the greatest advertising campaigns. “It was a truly different experience. The learning from this is definitely not something I could have found by just reading Philip Kotler!” is what a participant had to say.
Spot events Scrap it Up, Word Finder and Flick the link also saw enthused participation from the students. In addition, IIMK House of Orators organised “ Krossroads- the new Panacea”, which posed various crisis management cases to the competing teams.
To bring Backwaters’16 to an end, IIMK- Theatrix, Krescendo and Footvibes organised a cultural extravaganza and the audiences were enthralled with foot tapping performances, hilarious plays and the melodious voices of the students.
Backwaters’16 brought the campus to life for 3 days with participants from various colleges displaying their management acumen and bringing out their best competitive spirit. As the event comes to a close, it’s time for the visiting participants to head back to their destinations and IIMK junta to get back to their books and assignments. But as Aparana from the Backwaters Committee said, “Every year, Backwaters raises its bar in terms of the kind of events and participation. We can’t wait to raise the bar again with Backwaters’17!”
And with that, PR cell is signing off for now! Watch this space for the next event at God’s own Kampus!
Compiled by Priya Radhakrishnan and Sushmita Gahlot | Public Relations Cell